امشب — یعنی امشب

Persian and Iranian weddings in Alanya

Emshab is a Farsi word. It means tonight. In Toronto that is a specialism; on this coast, with Iran the fourth-largest source of visitors to this country, it is simply the room.

Music and production shaped with you for a terrace above the Mediterranean, with announcements handled by the host you choose.

Packages from €2,400 · English-language service · Aghd covered properly

  • English-language service
  • Run sheet confirmed with you
  • Aghd lit and mic’d redundantly
  • Alanya, Antalya and the whole coast

Why this is a real market here and not a nice idea

Iran was the fourth-largest source of visitors to Türkiye in 2025, behind only Russia, Germany and the United Kingdom: roughly 2.8 million people in the first eleven months. Antalya Province is one of the two places most of them go. On top of that there is a permanent Iranian community living on this coast, inside the roughly 55,000 foreign residents the statistics institute counted in Alanya in late 2022, and the property market has been quietly Iranian for years.

Then there is Nowruz. The Iranian new year falls on 20 or 21 March and the holiday around it is the single largest outbound travel window in the Iranian calendar. It is a fortnight in the shoulder season when this coast fills with Persian-speaking guests, Persian concerts run in Antalya, and every restaurant with a function room is looking for someone who can run the night in Farsi. Nowruz is not the wedding season. It is a different season, it belongs to us, and almost nobody here is set up for it.

On Saturdays at Lui Beach & Lounge we run Persian Night: dinner at 20:00, floor from 22:00, Persian classics into Turkish-Arabic crossover. It is the same job as a wedding with the family taken out, and it is where most of the wedding work here comes from.

The order of the night

A Persian wedding has an order and the order is the thing. It does not change because the room has the sea in it. What changes is the ground under it, the temperature, and the fact that half your family flew in yesterday.

  1. Aghd: the ceremonySofreh lit as the object it is, not as background. Discreet mic on the officiant with a spare. Outdoors this needs its own system and its own operator standing at it.
  2. Cocktail hourSeparate small system wherever the drinks are. Instrumental and pre-revolution classics under the conversation, at golden hour, which on this coast is the best twenty minutes of the day.
  3. Grand entranceFamily first if that is the family. The track is cut to the door and your chosen host handles the introduction.
  4. DinnerGoogoosh, Hayedeh, Dariush, Ebi, under the conversation. Turkish service runs long. Plan for four hours, not two.
  5. Raghs-e ChaghooTimed to the cake, not to the clock. The music runs long on purpose so nobody hands the knife over early.
  6. First danceEdited if the track needs it. Low fog underneath if you want the cloud, and outdoors it needs a still evening to work.
  7. The Persian setBandari, 6/8, Tehrangeles, then whatever the floor is asking for. This is the hour the wedding gets judged on.
  8. The crossoverThe set that keeps a mixed family on one floor. In Alanya that usually means Persian into Turkish-Arabic into international, and the seams are the skill.
  9. Last danceCalled by your chosen host, lights up slowly, and inside the curfew the venue actually gave us.

The aghd, outdoors

Indoors the aghd is a lighting problem. Outdoors it is a lighting problem, a wind problem and a sound problem at the same time, and it is the twenty minutes of the day the whole family will watch back.

The sofreh is the most photographed object of the wedding. On a terrace there is no ceiling to bounce a soft wash off and no wall behind it, so it has to be lit deliberately from the front at a low angle, warm, with whatever the hotel has hanging above it switched off. Get that wrong and the mirror goes flat and the candles read as three orange dots.

The sound is the part people underestimate. An onshore breeze arrives in the late afternoon, which is exactly when the ceremony is, and a lapel microphone in moving air is a hiss with vows behind it. So the aghd gets its own small system, its own microphones with a spare already live, and its own operator standing at it instead of watching from the reception booth forty metres away.

What we put on an outdoor aghd

Ceremony system
A separate pair of small tops as front-fill, aimed at the guests rather than past them. Not the reception PA turned down.
Microphones
Radio mic on the officiant, a second already open as a spare, and a wired handheld on the ground that cannot fail in an interesting way.
Wind
Foam and fur on everything outdoors. A capsule that is fine indoors is unusable in a sea breeze without it.
Sofreh light
Warm front wash at a low angle, overheads above the sofreh killed, and the frame left clear for the photographer.
Playback
Two sources, both loaded, both tested. Never one laptop.
Operator
Standing at the ceremony position for the whole aghd. It is a separate job from the reception and we treat it as one.

Sofreh styling, the mirror, the candelabra and the cloth are your decorator’s or your family’s, not ours. We light it and we mic it. If you do not have somebody for the sofreh itself, say so early. It is the one element of a Persian wedding that cannot be improvised on the morning.

When one family is Turkish

It happens constantly on this coast and it is a different night from a Persian wedding with international guests. A Turkish wedding has its own sequence: söz, nişan, the kına gecesi the evening before, nikâh, düğün, and the takı töreni where the gold goes on. An Iranian wedding has the aghd and everything that follows it. Both families arrive expecting their own order of events, and somebody has to have decided in advance which order the night actually runs in.

That decision is yours and it is worth making early, in writing, with both mothers in the conversation. We build the music and technical cues around whatever you land on, then coordinate the run sheet and microphones with the host or MC you choose.

A kına gecesi the evening before is normal here and it is a second night of production: its own load-in, its own crew, its own curfew and its own music, which is not the wedding’s music. The henna repertoire is specific, it is slow and it is meant to make the bride’s side cry before anybody dances: playing the reception set at it is the clearest possible signal that whoever booked the DJ had not asked. We quote it as a second night instead of folding it into the wedding figure and hoping it fits.

What Alanya adds that Toronto does not

  • A Turkish-Arabic crossover that is native here. In Toronto the crossover set is Persian into Top 40. Here it is Persian into Turkish pop into Arabic, and the local half of the room already knows every word of the middle section.
  • Guests from three countries. A family in Tehran, a family in Toronto or Los Angeles, and a family living in Alanya. Three timezones and three ideas about when a wedding starts, resolved in the run sheet before the day.
  • Kına gecesi, if the Turkish side wants one. A henna night the evening before is normal on this coast and is a second night of production. We quote it separately instead of pretending it is free.
  • Weather instead of a hall. No banquet-hall ceiling to bounce sound off and no walls to uplight. It takes more fixtures and less volume than a Vaughan ballroom, which surprises people every time.

The music

  • Pre-revolution and classic. Googoosh, Hayedeh, Dariush, Moein, Ebi, Sattar. Dinner belongs to the parents.
  • Tehrangeles and the 90s–2000s. Andy, Shahram Shabpareh, Kamran & Hooman, Arash. Where the floor fills the first time.
  • Current Persian. What is actually being played this year, which is not what was played last year.
  • Bandari and 6/8. The engine. Long blends, no hard cuts.
  • Turkish. A full set, not a gesture: Turkish pop, çiftetelli, halay and roman havası, plus the takı töreni music and, the night before, the kına gecesi repertoire, which is its own thing. On this coast this is the local floor and half of any mixed family is standing on it.
  • Arabic. The section that sits between Persian and Turkish and is how the two halves of a mixed room end up dancing to the same record.

Send the ten songs that have to be played and the five that must not. The do-not-play list matters more, and almost nobody offers it.

What we do not do

  • We are not a wedding planner. We do not book your hotel, your caterer, your photographer, your florist or your sofreh, and we will say so plainly rather than take the booking and improvise.
  • We do not handle the legal marriage or the paperwork. Two foreign nationals can marry in Türkiye and it is a real process. The destination wedding page sets out what it involves and why you start it early.
  • We do not provide MC services. If the event needs Turkish or Farsi announcements, the couple arranges an appropriate host and we coordinate their cues and microphones.
  • We do not quote before we know the venue, the guest count, and whether the floor is under a roof. Every figure below that point is a guess dressed as a price.

Planning figures only. Your event is priced after we know the venue, guest count and production scope. The written quote you approve is the figure that applies to your booking.

Tell us about the night

Start with the date and the town. If the venue is not chosen yet, that is normal. Most people book us before they book the room.

1. What is the night? Step 1 of 5
Choose a service
Estimate Shown on each option above Planning range in euros. Your written quote is fixed before anything is booked. Turkish lira is available for clients resident in Türkiye, and Turkish VAT is shown separately where it applies.
2. Where in the Antalya region? Step 2 of 5
The hotel, beach club or villa. If it is not chosen yet, say so. That is normal at this stage.
3. When is it? Step 3 of 5
Choose a time window
If the date is not fixed yet, pick the first day of the month you are aiming at. Twelve months is comfortable for a Saturday in June to September, and three months is the least most venues here will take. April, May and October move faster. Under three months, ask anyway: sometimes a date is open.
4. How do we reach you? Step 4 of 5
5. Consent and send Step 5 of 5

Two separate permissions, and they stay separate: ticking one never ticks the other. Both are optional and neither changes how we handle your enquiry. The legal frame, if you want it: in the EU and the UK this is your consent under GDPR and the ePrivacy rules; in Türkiye, under KVKK. Emshab is a Canadian company, so Canadian law governs what we send from our end as well.

No payment now, and nothing is held until a deposit is agreed. We reply within one working day, Istanbul time.

Common questions

Is the DJ Persian?

No. Emshab is a Persian word and this service is shaped for Persian celebrations, but the DJ is not Persian. DJ services and planning are provided in English.

Do you speak Farsi?

No. DJ services and planning are provided in English, and the Farsi pages are translated website information only. We do not provide MC services; if your event needs Farsi announcements, arrange a Farsi-speaking host and we will coordinate their cues and microphones.

Can you cover the aghd as well as the reception?

Yes, and outdoors you should treat it as a separate job with its own system. A sofreh on a terrace in an onshore breeze is not a room you can cover from the reception rig.

Our guests are coming from Iran, Canada and Türkiye. Is that a problem?

It is the normal shape of a wedding here. It matters for the run of show and the language on the microphone rather than for the production, and it is the reason we ask about the guest list before we quote.

Do you work at Nowruz?

Yes, and it is one of the busiest fortnights of our year on this coast. Nowruz falls on 20 or 21 March and the private and venue work around it books earlier than the summer weddings do.

Can you do a kına gecesi the night before?

Yes. It is a second night with its own load-in and its own crew and we quote it as one, instead of folding it into the wedding price and hoping.

Is this the same team as Emshab Toronto?

Same brand, same person behind the booth, and the same run of show. The production inventory is local to each market. The how-it-works page explains why.

What does a Persian wedding in Alanya cost?

The venue, guest count, ceremony system and production scope determine the figure. You receive one written quote before anything is booked.

One family is Turkish and one is Iranian. Whose order do we follow?

Yours, and you should decide it early with both families rather than on the day. We build the music and technical cues around the sequence you choose, then coordinate with the host or MC you arrange.

Do you play Turkish music as well as Persian?

Yes, as a set in its own right: Turkish pop, çiftetelli, halay and roman havası, and the takı töreni and kına gecesi repertoire where the night calls for them. In Alanya that is not a crossover courtesy, it is the local floor, and half of a mixed family is usually standing on it. Turkish on the microphone is a separate question from Turkish in the set, and we keep the two apart.

Do you supply the sofreh?

No. The sofreh, the mirror, the candelabra and the cloth belong to your decorator or your family. We light it and we microphone the ceremony around it, which outdoors is a separate system and a separate operator.

Can we have live musicians for the aghd or the dinner?

Yes, from players we work with here: violin, percussion, saxophone or a vocalist over the DJ set. They run on our system, set before doors, and they are quoted as a line rather than assumed.