Fashion

Fashion show production in Toronto

Runway lighting, sound and staging, run cue to cue with a technician who has counted models out of a backstage before.

A runway is a lighting problem first. If the clothes do not read on camera, nothing else you spent money on matters.

From $2,800 · Runway build, lighting, sound and operation

  • High-CRI front light, no colour on the clothes
  • Cue stack built and rehearsed
  • Runway, drape and backdrop from one crew
  • Toronto, Mississauga, Vaughan
Models on a lit white runway with the audience seated either side
Pipe and drape backdrop installed behind a stage at a Toronto event venue
Stage deck built with a lit screen behind it and truss either side

Lighting the runway

Front light at a high enough angle to keep shadows off the face, no colour on the garments unless the designer asks for it, and even coverage from the top of the walk to the end mark. The most common mistake in this city is a beautiful moody wash that makes every dress look grey in the photos.

Standard runway rig: 40 ft walk

Front
6–10× LED profile or fresnel, 45°, 4000–5000K, high CRI
Backlight
4× wash for separation from the backdrop
End mark
2× dedicated fixtures at the turn, where the photographers are
Control
Lighting desk with cue stack, operated live
Sound
2–4 tops flown or on sticks, sub under the runway head
Comms
Headset between backstage, front of house and the show caller

Sound and the show call

Music for a runway is a timed edit, not a playlist. Each segment is cut to the number of looks and the pace of the walk, with a tail long enough to cover a late model and short enough that the room does not sag.

We build the cue stack with you in advance and rehearse it once with real timing. Ten minutes of rehearsal removes most of what goes wrong.

The build

Runway platform, backdrop, and the step-and-repeat everyone photographs on the way in. Staging and flooring, drape and step-and-repeat all come from us, which means one load-in and one crew.

Check your date

The first question is always whether the date is open. Start there: the rest takes two minutes.

1. What is the event? Step 1 of 5
Choose a service
Estimate Shown on each option above Flat quote confirmed before any work starts. Prices in CAD, before HST.
2. Where will it happen? Step 2 of 5
Name the venue if it is booked. If you are still choosing, leave this blank. The date is enough to start.
3. When is it? Step 3 of 5
Choose a time window
If the date is not fixed, choose the first day of the month you are aiming for and tell us in the notes. Popular Saturdays often book nine to twelve months ahead. Short-notice dates are still worth asking about.
4. How do we reach you? Step 4 of 5
5. Review and send Step 5 of 5

Two separate permissions, because in Canadian law they are two separate things. Ticking one never ticks the other, both are optional, and neither changes how we handle your booking.

No payment now and no obligation. We reply within one working day with availability and the right next step.

Common questions

Do you build the runway as well as light it?

Yes. Decking, skirt, backdrop and step-and-repeat. One supplier, one load-in, one crew.

How much does a fashion show cost to produce in Toronto?

From $2,800 for lighting, sound and operation in a venue that already has power and a room. A full build with runway, drape and screens is typically $8,000 to $20,000.

Can you match a designer's lighting reference?

Usually. Send the reference early. Some looks that photograph well were shot with lighting that cannot exist in a room with an audience in it, and it is better to know that in advance.

Do you provide a show caller?

We provide the technical operator and the comms. A show caller who knows the collection is normally yours, and we work to them.